More Private-Pay Families. Fewer Shared Leads.
Most agencies pay good money for an enquiry five competitors already bought. We run Google and social campaigns aimed at families paying for care themselves, in one postcode area, kept for you alone.
Copy That Won’t Cause You an Inspection Problem
One Provider per Postcode Area. Never Resold
Aimed at Self-Funders, Not Council Placements
Built to Reach Families Paying for Care Themselves
Registered UK providers, in front of local families already searching.
How We Fill Your Rota in Three Steps
Private-paying families ringing your office instead of the agency down the road.
Show Up When Families Are Actually Searching
Top of Google for the searches that matter locally: "private home care near me", "live-in carer" and your town. Intent does not get warmer than that.
Send Them Somewhere Built to Convert
Not your homepage. One page: your CQC rating, your carers, your area, and one obvious way to get in touch.
Reach the Son or Daughter Making the Decision
Care is usually arranged by adult children, months before anyone picks up the phone. We reach them early, so you are the name they already trust.
See Your Own Ads Before You Spend a Penny
Put in your agency name and your town. This is roughly what families would see.
Sandbox Controls
Private Home Care In Leeds | Supreme Care UK | Hourly & Specialist Care
CQC-registered carers in Leeds. Help with washing, meals, medication and company, on a rota that fits around your family.
Why This Copy Works
No jargon, no superlatives, no “bespoke solutions”. Just CQC registration, the town name (Leeds) for local trust, and callouts that quietly send council-rate enquiries elsewhere.
Why Care Providers Give Up on Generalist Agencies
Most agencies run your care ads the same way they run a handbag shop. It shows.
OnDigi Solutions
Traditional Digital Agencies
What a Private-Pay Pipeline Is Actually Worth
One private client is worth £18k to £65k a year. Move the sliders and see what that adds up to.
Your Numbers
Daily living, washing, medication. Steady local volume.
UK benchmark: a qualified private-care call costs £35 to £55. A general website page converts 1 to 3%. A page built for one job does considerably better, and that gap is most of the maths above.
Monthly Leads
At ~£38 per Lead
Clients Added
At a 8% Close Rate
Projected ROAS
Multiple of Campaign Spend
Cost Per Client
What Each Win Costs
* Illustrative estimates based on the inputs you choose, not a projection or guarantee. Real results depend on your market, your competition and how fast you answer the phone.
Twelve Months, Compounding
Revenue Built Up Against What You Spent to Get It
On These Numbers
That is £509,860 of private contract pipeline in a year.
What We Put in Writing, Before You Take Our Word for Anything
Exclusive Territory, Written Into the Contract
Take us on for your postcode radius and no competing provider gets campaigns inside it. Your enquiries are never resold.
per territory
One providerYou Own Every Account We Build
Ad accounts, pages, creative and tracking sit under your business from day one. Leave whenever you like and take the lot.
yours to keep
100%Written for a Regulated Sector
Checked against CQC and ASA rules before launch. Your marketing should never turn into an inspection finding.
checked before launch
CQC + ASA* These are contract terms, not performance promises. Results depend on your location, competition and sales process.
Frequently Asked Questions
Domiciliary and live-in care. That is the whole list of what we do.
See What a Private-Pay Pipeline Would Look Like in Your Area
We will check whether your postcode area is still open, review how you advertise today, and show you exactly what we would run. No cost, no obligation.
Every ad, funnel and landing page we build follows CQC and ASA guidance on transparent pricing, honest descriptions of care, and how social care can be advertised in the UK.